Write the fundraise email you've been avoiding.
The message to the investor who passed, the warm intro who ghosted, or the fund you haven't earned yet. Honest, not thirsty.
You need to email an investor who's slightly out of reach or who previously passed. The temptation is a long update-y email that hides the ask, or a short one that reads as performative. This prompt writes the version that actually gets a reply.
THE PROMPT
Draft a fundraise-related email I've been avoiding. Paste the context below: who the recipient is, our history (passed on last round / warm intro / cold), and the specific ask I'm making. Structure: **Subject line** 6-8 words. Names the specific ask. Not "quick update" or "checking in". **Opening** One sentence. If I've met them: name the specific memory they might have of me (a moment, a comment, a demo). If cold: name the specific reason I'm writing them and not the 200 other investors in their space. **The update or context (2-3 sentences)** The specific facts that make now the right time to write them. Revenue traction, a strategic customer, a specific decision I made that's working. No fluff, no "excited to share". **The ask** Direct. "I'd like 30 minutes to walk through our metrics" or "I'm raising a $3M round on X terms and want to know if it's worth talking" or "Would you introduce me to [specific person]". Not "would love to reconnect". **The out** One sentence making it easy to say no. "If this isn't a fit for you right now, no need to reply — I'll circle back when we have [specific milestone]." No exclamation marks. No "I hope this finds you well". No "I know you're busy". Reads like someone who respects their time. Context: [PASTE HERE]
Subject: Series A pre-empt — asking if you'd take a look
Sarah,
You passed on our seed in 2024 because you weren't sure about the DTC angle — you were right about that; we've since pivoted the model and the DTC path was the wrong bet.
Since then: $104K MRR (from $12K when we spoke), 41 net new logos last month, 16-month runway on current burn. We shipped the enterprise SKU in June and closed Stripe, Notion, and Linear as reference customers in the first 60 days. Retention on the enterprise tier is 96% at 90 days.
I'm exploring a Series A pre-empt at $22M pre-money and would like 30 minutes to walk through the metrics. Even if it doesn't fit your fund's stage, an honest reaction would be useful.
If this isn't the right moment, no need to reply — I'll circle back at $200K MRR.
— Ren